XXXX美梦成真盛典暨女性时尚酒会策划方案.pptx

该【XXXX美梦成真盛典暨女性时尚酒会策划方案 】是由【小屁孩】上传分享，文档一共【34】页，该文档可以免费在线阅读，需要了解更多关于【XXXX美梦成真盛典暨女性时尚酒会策划方案 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。12021/10/10一、前言··································································································································································第3页二、介绍1、活动主题··································································································································································第6页2、内容概要··································································································································································第7页3、合作机构··································································································································································第8页4、活动特色··································································································································································第9页三、流程安排1、前期造势(堵水)················································································································································第11页2、中期宣传(放水)················································································································································第12页3、活动进行(通渠)················································································································································第13页4、后期烘托(灌溉)················································································································································第14页5、时间安排································································································································································第15页四、宣传推广1、推广媒体·································································································································································第17页2、推广攻略·································································································································································第18页3、合作优势(一)·····················································································································································第26页4、合作优势(二)·····················································································································································第27页五、招商形式1、线上合作·································································································································································第29页2、线下合作·································································································································································第30页3、合作形式·································································································································································第31页4、资源整合·································································································································································第32页六、组委会联系方式·············································································································································第33页22021/10/10六月,与梦想之士一起共襄时尚女性交流盛会达人的欢聚,沟通的盛会各领域优质达人相聚一堂,共叙梦想,共享荣耀时刻,为梦想加油,为自己喝彩!线上线下紧密结合,形式活跃、多领域达人和会员参与,趣味性强、互动性强、功能性强!与梦想盛典同行——更能引起会员的关注和认可,增加品牌好感度!品牌信息植入自然,会员更愿意接受,传播更有效!时尚高雅荣耀分享32021/10/10资源配合360°支持线上活动活动召集——在各版块发布活动置顶帖,编辑进行召集、鼓舞,并维护置顶帖效果;专题制作——专业的设计团队将制作精美的页面,以强烈的视觉冲击力吸引会员参与;硬广配合——配备优势广告位进行宣传,扩大影响力;达人推广——通过达人资源,导入并影响其他会员参与;微博助力——利用微博宣传,在转发中形成传播攻势。线上活动持续时间较长,为了保证活动质量,我们将对活动进行360°支持,包括整合编辑力量、制作团队、宣传力度、达人等资源,以最优质的团队力量和硬件设施,全程给予配合。42021/10/1052021/10/101、活动主题一、时尚之夜·梦想盛典二、重走青春·游艇之旅美容养生(美容院专家讲解)饰品佩戴(职业模特T台秀)服装搭配(职业模特T台秀)社交礼仪(杂志专家讲座)梦想盛典(产品拍卖、梦想基金)爵士风情幸运抽奖游戏互动饰品展示感恩回馈海上之旅着陆午饭(广鹿岛)户外探险(广鹿岛)篝火晚会(广鹿岛)出发回大连间隔2个周期62021/10/102、内容概要活动前2个小时进行签到,签到完毕后体验会所一切娱乐及健身设施,会所职业教练全程服务;活动现场采用讲座、体验、T台秀、拍卖、抽奖、互动、演艺等形式,带给来宾一场视、听、感的交流盛宴;拍卖以荷兰拍形式,充分调动现场气氛。拍卖所得梦想基金归于主办方支配、基金于60%的差价给予返还给有梦想的女性(即:美容套餐10000元,主办方拿出6000元助力梦想,客户只需4000得到这个套餐);当天所有来宾都会得到一份精美的礼品;活动结束2周内,主办方经过广告及活动效应吸纳长期客户及高端客户全部做出统计,2周后“重走青春·游艇之旅”全面启动;游艇之旅当天以海上之旅、户外拓展、篝火晚会等形式回报客户,并把客户发展为主办方稳定客户;72021/10/103、合作机构杂志:《魅力》、《芳菲》美容院:《微美国际》、《瑞丽》、《新华整形》、《艺星整形》、《伊美娜》《诺曼尔》游艇:《星海湾》、《金海岸》、《百璐威》、《奥利宝》户外媒体:公交站牌、墙体广告报纸媒体:《大连晚报》、《半岛晨报》广播媒体:《交广》、《幸福956》、《都广》网络媒体:《新浪网》、《大连女性网》、《天健网》、《新青年》《百度贴吧》、《太平洋女性网》、《优酷》、《土豆》、《开辟专属网站》场地会所:亚历山大会所、柒七会所82021/10/104、活动特色本次活动是一场专为大连时尚精英女性打造的皇后盛宴,也是一场有故事、有感动、有笑容、有泪水的完美蝶变的梦想盛典。大连各大媒体倾情合作,全方位、全角度的大力宣传及跟踪报道。立足于大连,以美丽、时尚、高雅、前瞻为元素,举办一场空前绝后的女性交流盛宴。活动现场拍卖产品所得钱全部纳入梦想基金,三家权威机构共同监督,专属为美改变、重走青春的女性,让每一分钱都在改变女性人生。92021/10/10102021/10/10