Information Science Reference - Premier Reference Source. Business Web Strategy. Design, Alignment, and Application (IGI Global 2008).pdf

Business Web Strategy:
Design, Alignment,
and Application
Latif Al-Hakim
University of Southern Queensland, Australia
Massimo Memmola
Catholic University, Italy
Information science reference
Hershey • New York
Director of Editorial Content: Kristin Klinger
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Library of Congress Cataloging-in-Publication Data
Business web strategy : design, alignment and application / Latif Al-Hakim and Massimo Memmola, editors.
p. cm.
Includes bibliographical references and index.
Summary: "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the
latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher.
ISBN 978-1-60566-024-0 (hbk.) -- ISBN 978-1-60566