曼秀雷敦唇膏企划书.doc

精品文档 2016 全新精品资料-全新公文范文-全程指导写作–独家原创 1 /70 曼秀雷敦唇膏企划书秀雷敦营销策划方案目录一 、营销环境分析................................................. .................................................... ...................... 宏 观环境分析................................................. .................................................... .......... 微 观环境分析................................................. .................................................... 精品文档 2016 全新精品资料-全新公文范文-全程指导写作–独家原创 2 /70 ........ SWOT分析................................................. .................................................... ............. 二、目标、机会分析与战略选择................................................. .................................................. 营 销目标: ................................................. .................................................... ................. 机 会分析与战略选择................................................. .................................................. 三、消费者行为分析与 STP 战略................................................. ......................................... 消 费者行为分析................................................. .................................................... ...... 精品文档 2016 全新精品资料-全新公文范文-全程指导写作–独家原创 3 /70 市 场细分................................................. .................................................... .............. 16 目 标市场选择................................................. .................................................... ...... 17 市 场定位................................................. .................................................... ................ 18 四 、营销组合策略................................................. .................................................... .................... 18 产 品策略................................................. .................................................... ................ 18 价 格策略................................................. 精品文档 2016 全新精品资料-全新公文范文