O2O电子商务模式的研究 毕业论文.doc

摘要: 本文致力于分析 O2O 电子商务的模式,采用网站考察和文献研究的方法, 主要阐述了 O2O 的概念,指出了 O2O 所体现出的特点和优势,评估了整个 O2O 电子商务模式发展的现状。通过对这种新模式的发展状况分析,发现其存在的问题和面临的困境,继而提出对国内企业就如何开展 O2O 商务活动提出一些可行性建议,以及表达自己对未来 O2O 发展的展望。关键词: O2O ;团购;提出可行性建议 Research on Research on Online to Offline merce Model E- Commerce class 081 He Kejie Instructor: Lin Hanmi Abstract: This article is mainly about analyzing the business mode of Online to Offline ( O2O ). The essay uses the methods of site investigation and literature research, and mainly expounds the concept of O2O, and point out the advantage and disadvantage of O2O ,then valu e the whole developing condition of O2O for present . By analysis ing on current situation of this new mode, finding what problems exist and what dilemmas confronted ,from which we can give suggestions to domestic enterprises on how to carry out O2O business activities .also express the prospect of the development of O2O in future from my view. . Key words : Online and offline; group purchase ; suggestions 目录引言............................................................................................................................................. 1 一、 O2O 电子商务模式的概述.................................................................................................. 1 (一) O2O 模式的起源与概念........................................................................................... 1 (二) O2O 电子商务模式的特点和优势........................................................................... 2 (三) O2O 电子商务模式的分类....................................................................................... 3 二、 O2O 电子商务模式的发展现状.......................................................................................... 4 (一 O2O 电子商务模式网站的发展成果.......................................................................... 5 (二) O2O 电子商务模式存在的不足............................................................................... 7 三、国内 O2O 商务模式的发展建议......................................................................................... 8 (一)国内 O2O