HND Creating a Culture of Customer Care 客服报告（第二篇）.doc

Creating a Culture of Customer Care of CITYBANK
Contents
Introduction ------------------------------------------------------- 3
Customer care strategy------------------------------------------- 3
Standards of customer care ------------------------------------- 4
Methods of gathering information ----------------------------- 5
Reviews on customer care -------------------------------------- 5
Conclusion -------------------------------------------------------- 6
Reference ---------------------------------------------------------- 6
Introduction
Citibank, is a retail bank belong to main predecessor is City Bank of New York set up on June 16, nearly two centuries of development, mergers, has e one of America's biggest is a global in nearly 50 countries and regions has branches of the international big headquarter is in New York city park avenue, number 399.
Now, citibank has been China's top foreign banks, to provide the most extensive financial products. At present, the citibank offices in Beijing, Shanghai, Guangzhou, Shenzhen, Dalian and investment banks to set up enterprises in Tianjin. Branch In Shanghai and Beijing establish personal bank outlets. Representative offices in Xiamen and headquarters also located in Shanghai. As citibank in 100 DuoGe work, part of citibank is the most global foreign ban