下载此文档

麦肯锡三星战略3西门子.ppt

文档分类：管理/人力资源 | 页数：约30页举报非法文档有奖

1/30

下载提示

1.该资料是网友上传的，本站提供全文预览，预览什么样，下载就什么样。
2.下载该文档所得收入归上传者、原创者。
3.下载的文档，不会出现我们的网址水印。

同意并开始全文预览

(约 1-6 秒)

1/30 下载此文档

文档列表 文档介绍

该【麦肯锡三星战略3西门子】是由【相惜】上传分享，文档一共【30】页，该文档可以免费在线阅读，需要了解更多关于【麦肯锡三星战略3西门子】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。CONFIDENTIALpetitorAnalysis:SiemensSAMSUNGELECTRONICSCHINA(hina)August20,,quoted,;capitalManagementteamEquitystructureStartingyearNumberof,advertisingandpromotionDistribution(channelandsalesforce)-SIEMENSStrategyProduct/marketValuechainstrategyOrganization&ownershipFinancialperformancemunication?HowareSiemens’petitors’?WhatwillbeSiemens’sfutureproductsandwhichsegmentsofthemarketwillittargetat?InwhichsegmentofthemarketisSiemensstrongorweak?essfactorsforSiemenstopickupmarketsharequicklysince1999?HowdoesSiemens’petitors’?HowcapableisSiemensinR&D,manufacturing,salesandmarketing?Withabroadproductportfolio,anizeitself?HowdoesSiemensperformandisitsperformanceexpectedtoimprovefurther?capitalManagementteamEquitystructureStartingyearNumberof,advertisingandpromotionDistribution(channelandsalesforce)+JVs,munication,automationandcontrol,power,transportationandhouseholdappliance,'municationin1985municationbusinessstarted1991Employees30,municationmobileglobally25,000employeesforallbusinesssectorsinchinaHistory1982SiemensBeijingofficeopened1985enteredChina'municationmarket1990establishedJVBeijingInternationalSwitchingSystem1994SiemensChinafoundedinBeijing1998formedbusinesssegment--SCDMAinternationalforumwithDatang,CATT,Huawei,Motorola,Nortel,Chinamobile,ImplicationAnearlyentranttoChina'municationmarketBroadproductportfoliorepresentingallbusinesssectorsofSiemensworldwideSource:capitalManagementteamEquitystructureStartingyearNumberof,advertisingandpromotionDistribution(channelandsalesforce),.,TD-workdevices,&municationinBeijingandShanghaiMobilehandsetproductioncapacitybeingraisedto14millioninShanghai,agrowthof40%since2000petitivepricingCarefullyselectexclusivechannelpartnerPTACtomaintainuniformpricelevelnationwidetoensurehealthysalesHelpsresellerssetupservicecenterstohandlerepairandmaintenanceVisionmunicationmarket(withoutJapanandKorea)7精选课件SIEMENSISRISINGSTEADILYINMOBILEHANDSETSSINCE1999Monthlymarketsharedevelopment(Percentofmarketinunitssold)9899Jan‘00Dec‘00NokiaMotorolaSiemensEricssonSource:RetailAuditSource:IDC,: GfK,IDC,McKinseyanalysisOthersSiemensEricssonMotorola199920012000SamsungNokiaBreakdownofunitssoldbybrandeachyearPercent9精选课件PRODUCT/capitalManagementteamEquitystructureStartingyearNumberof,advertisingandpromotionDistribution(channelandsalesforce)

麦肯锡三星战略3西门子来自淘豆网www.taodocs.com转载请标明出处.