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企业家商业计划培训教程.pptx

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该【企业家商业计划培训教程】是由【小屁孩】上传分享，文档一共【82】页，该文档可以免费在线阅读，需要了解更多关于【企业家商业计划培训教程】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。BusinessplanpreparationTrainingprogramforEntrepreneurs020607MVA1_ZXK_265_V5AGENDAShortintroductiontotheuseofbusinessplansPreparationguidelinesforbusinessplansWrap-up020607MVA1_ZXK_265_V5AGENDAShortintroductiontotheuseofbusinessplansPreparationguidelinesforbusinessplansWrap-up020607MVA1_ZXK_265_V5ExistingNewBusinesssystemExistingNewProduct/serviceTYPESOFNEWBUSINESSESSource:Planen,gründen,wachsen(McKinsey)Newhigh-growthventuresEXAMPLESNewproductPalmSmartSonyPlaystationRollerbladesNewindustryscapeMobiletelephonyExistingindus-triesandbusi-nessesNewbusinesssystemDellFotolaboCharlesSchwabFedEx020607MVA1_ZXK_265_V5USEOFBUSINESSPLANSSource: McKinseyStart-panies:Applicationforventurecapitalmunicationwithpartners,suppliers,…Established,developedbusinessesforinvestmentdecisionsIn-housebudgetallocationsExternalfinancingHighinsecurityconcerningtechnology,timing,andcashneedDifficultdatasituationduetonewnessofinnovativeproductsNecessityofexternalknow-howtransferLackofskills/motivation/timeStandarduseComplicationsforNewVentureprojectsStart-upbusinessplanstobetailoredtonewventureneeds020607MVA1_ZXK_265_V5GENERICREQUIREMENTSSource: McKinseyConstantlyadaptingImpressingbyclarityConvincingbyfactsUnderstandableevenfornon-expertsConsistentandconcisepellingExplanationBusinessplanningisaniterativeandadaptiveprocessthatrequiresconstantupdateandadjustmentworkNotthequantityofanalyses,buttheclarityandprecisenessofthepackareimportantNohype,,precisestructureisacourtesytothoseinvestingtheirtimeinreadingtheproposal020607MVA1_ZXK_265_V5Source: McKinseyMilestonesCompletionoffinancingStep3:VC-tailoredbusinessplanStep2:RoughbusinessplanStep1:IdeadescriptionExternalevaluation(duediligence)DealstructuringManagementteamImplementationplanFinancingMarketingandsalesBusinesssystemOpportunitiesandrisksNewdecisiononfurtherproceedingwhennextmilestoneisreachedLevelofmaturityofbusinessideaTimeProduct/servicepetitionDEVELOPMENTSTEPSFORBUSINESSPLANS020607MVA1_ZXK_265_V5PLETEBUSINESSPLANSource: McKinseyExecutivesummaryProduct/serviceManage-mentteamMarket-petitionMarketingandsalesBusinesssystemImple-mentationplanFinanc-ingOpportunitiesandrisks020607MVA1_ZXK_265_V5CONTENTOFEXECUTIVESUMMARYSource: McKinseyExecutivesummaryProduct/serviceManage-mentteamMarket-petitionMarketingandsalesBusinesssystemImplemen-tationplanOpportuni-tiesandrisksFinanc-ingGivesabriefoverviewoftheconcept'smostimportantaspectspellingly,andconciselyaspossibleRaisesinterestofdecisionmakersIsnotmorethan5-10minutestoreadQualityofsummarydecidesifrestofbusinessplanisread020607MVA1_ZXK_265_V5EXECUTIVESUMMARY–KEYQUESTIONSSource:McKinseyIdeadescriptionWhatisyourbusinessidea?Inwhatwaydoesitfulfillthecriterionofuniqueness?Whoareyourtargetcustomers?Whatisthevalueforthosecustomers?Whatmarketvolumeandgrowthratesdoyouforecast?petitiveenvironmentdoyouface?Whatadditionalstagesofdevelopmentareneeded?Howmuchinvestmentisnecessary(estimated)?Whatlong-termgoalshaveyouset?Mostimportantquestionsaninvestorasks!STEP1020607MVA1_ZXK_265_V5

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