供应链管理2.ppt

该【供应链管理2 】是由【hhhhh】上传分享，文档一共【48】页，该文档可以免费在线阅读，需要了解更多关于【供应链管理2 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。供应链管理(zhànlüè)与管理框架沈厚才博士南京大学管理科学与工程系系主任运营管理学教授(jiàoshòu)博士生导师E-mail:******@,共四十八页。内容(nèiróng)概要供应链与供应链管理概述供应链管理的战略框架(kuànɡjià)功能性产品供应链管理策略创新性产品供应链管理策略第二页,共四十八页。OutlinepetingthroughOperationspetitiveDimensionsElementsofOperationsStrategyAFrameworkforManufacturingStrategyFit第三页,共四十八页。?petitiveStrategy?WhatisOperationsStrategy?第四页,共四十八页。WhatisStrategy?Inmilitary,strategyisaboutthevictoryinthewar,Attackanddefending~~~Strategyisaboutpositioning,findingrightpositioninthemarket,thentargetingthem(MPorter:HBS,1996)第五页,共四十八页。StrategyHierarchypetitiveStrategyFunctionalStrategyOperationsStrategyMarketingstrategyFinancestrategy…CorporateBusinessFunctionalOperational第六页,共四十八页。StrategyCorporateStrategyCompetitiveStrategySupplyChainStrategy第七页,共四十八页。Corporatestrategypeteandthewayin,whichresourcesare,,共四十八页。petitiveStrategy?CompetitivestrategyDefines,petitors,acompany’ssetofcustomerneedsthatitseekstosatisfythroughitsproductsandservicesWal-MartEverydaylowprices(lowcostretailerforawidevarietyofproducts)CoorsThecoldesttastingbeerintheworld,brewedwithRockyMountainspringwaterDellCustom-putersystemsatareasonablecostpetitivestrategy?第九页,共四十八页。petitionpetitivestrategypete?CostanddifferentiationValueValueFirmCompetitorCustomers第十页,共四十八页。