business plan for 上海迪士尼.docx

Business Plan
for
Shanghai Disney
Table of Contents
1. Introduction 1
2. The Reason to Choose Shanghai 1
. Political 1
. Economic 1
. Social 2
. Technology 2
. Environment 2
. Legal 2
3. Lessons Learned from Past Experience 3
. Financial & Economic 3
. Cultural & Environment 4
4. Differentiation Strategies 4
. Differentiation in Scale 4
. Differentiation in Cost 6
. Pricing Differentiation 6
. Additional Cost 7
. Differentiation in Product 7
. Differentiation in Culture 10
5. Disney Flavor & Chinese Characteristics 10
. Architecture Style 10
. Content Design 11
. Eating Habit 11
6. Conclusion 12
Introduction
Walt Elias Disney, who was the most famous animation master designer in America, established the well-known Walt pany. He created the cartoon characters Mickey Mouse, which is popular among the world. To bring happy to the world, the Walt pany decided to build a theme park named the Disneyland.
The Disneyland has e the most popular theme park all over the world. The Disneyland is a part of the Disney amusement park, which has theme hotel, Disney downtown and some other amusement facilities.
The Reason to Choose Shanghai
To find out the answer to the question, PESTEL Model can be used to analyze the macro environment of the Shanghai Disneyland. The PESTEL represent six elements influenced pany, which are political, economic, social, technology, environment and legal. It should be noticed that it is just a model to analyze the environment, and is hard to classify every aspect into exact one element in reality.
Political
With the national e more and more powerful, the Chinese government embraces the foreign capital to invest in China. This shows the cultural confidence of the Chinese.
Although there are many Visa Waiver countries, many Chinese do not or cannot have a visa to leave the country. If the people who do not have a visa and want to visit a Disneyland, they could give