翻译资格lecture07背诵版.doc

Lecture07
I.
图片的颜色仍然需要继续推敲吗?
分类广告的价格通常远低于图文广告。
在现场每个宣传广告里,都不要忘记说明自己的展台号码。
这张照片好像不太符合今年的宣传口号,我们必须另外再拍一次。
你知道今年在平面媒体广告方面要花费多少吗?
下个月的“总编推荐”栏目将会对本次“办公用品展”进行报道。
您希望在本次“化学与药品展览”的官方杂志上进行广告宣传吗?
一周后即将开幕,我们正在把半版广告加大为整版广告,为展会宣传进行最后的冲刺。
组委会在展览会开幕前6个月,就展开了平面媒体宣传。
在书店、办公大楼、学校等地方发放书签为即将召开的“图书展”做宣传,这个点子真是妙极了。
公关代表建议我们直接向新老参展商邮寄宣传册,在全国范围内和国际上推介本次展会。
我们依然觉得报纸和杂志是提高知名度的有效工具,因此今年我们仍旧采用这些平面媒体来宣传“鞋帽展览会”。
报纸、杂志、宣传册、产品目录、海报或是传单,不论是在哪一种平面媒体上进行广告宣传,“吸引大众眼球”永远是制胜的关键。
最好能够把精力集中于某些报纸,比如《每日财经》和《新商报》,因为其中大多数的忠实读者非常关注各种类型的贸易展会。
收费标准是依照广告占据版面面积来确定的,与广告中的文字或图片数量无关。
I.
1. Does the color of graphics still need to be worked on?
2. Usually the cost for the classified ad is much lower than the display ad.
3. Don’t forget to indicate your stand number in all the on-site advertisements.
4. The picture doesn’t seem to fit in with this year’s slogan, and we’ll have to shoot again.
5. Do you have any idea about how much to spend on advertising on printed media this year?
6. The Stationary Exhibition will be reported in the column called Chief Editor’s Choice in the next month issue.
7. Would you like to launch ads in the official preview magazine for the Chemical and Pharmacy Exhibition?
8. The exhibition starts in one week, and we’re enlarging the half-page ad into a full-page one to make the final dash for publicity.
9. mittee had launched the advertising campaign on printed media six months