全球著名BBC门户栅格设计视觉规范最新版--BBC栅格设计视觉规范.pdf

GEL
for the BBC Global Experience Language Building a
Styleguide
UX
&
D
GEL Styleguide Version 02 | October 2011
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00 Introduction
01 Philosophy 02 Version
02 Foundations
03 Building Blocks GEL Styleguide
04 Patterns
05 Thanks
UX&D 2
00 Introduction
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We are evolving a global experience language
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for the BBC’s digital services.
The GEL guidelines are a reference point for all GEL Styleguide
designers creating BBC websites. For further
information on applying GEL across Mobile, IPTV
and Tablet devices go to /GEL
The design philosophy underpins everything
we do as a user experience and design team.
It informs the way our services look, the way
they behave and the way we operate as a team.
The foundations should be used by all. They
include a vertical grid, baseline grid and
mended templates.
UX&D 3
00 Introduction
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The building blocks help create consistent
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interaction and visual design across the site;
from typography to iconography.
GEL Styleguide
Our design pattern library will offer a
comprehensive set of re-usable page
components.
We e feedback and suggestions.
UX&D 4
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01 Philosophy 02 Version
10 Principles
Cultural Map GEL Styleguide
UX&D 5
01 Philosophy 10 Principles
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01 Modern British
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Our services are woven into the fabric of
everyday life in the UK. They embrace a modern
British design aesthetic that extends outside GEL Styleguide
national boundaries. Our character is vibrant and
sometimes quirky.
pelling
Our voice ranges from serious and authoritative
through to witty and entertaining. We sound
authentic and relevant, warm and human.
We engage our audiences pelling
storytelling.
03 Authentic
We value the familiarity and trust placed in us.
We acknowledge the BBC’s heritage of iconic
design and broadcasting history with s