体验商务英语综合教程.doc

体验商务英语综合教程4unit 6
Unit 6 Risk
Starting up
C- D
1 doing nothing
2 credit or guarantee risk
3 political risk
4 risk of catastrophe or disruption the risk of not being able to continue business as usual because of some unforeseen event.
Vocabulary: describing risk
A
Predict Meet Assess Manage
foreseen encounter face calculate
estimate
prioritise eliminate
minimize
reduce
spread
B
1e 2f 3g 4d 5c 6b 7a
C
High: great; huge; serious; significant; substantial; terrible; tremendous Low: faint; low; negligible; remote; slight
Listening: managing risk
A
1 doing nothing
2 credit or guarantee risk
3 political risk
4 risk of catastrophe or disruption
1 a true b true c false
2. 1 pany will end up with an obsolete product in an obsolete market 2 The customer may not pay 3 Government actions may change the situation 4 pany may encounter fraud or criminal damage.
B
Companies should have good quality, up-to-date and reliable information available.
They should have a good management team in place to identify and deal with risks.
There should be good lines munication between the people in pany who will pay an important role in dealing with any risk.
C
A printing press was using out-of-date technology. It had a skilled workforce, but hadn
’t kept up with the market and had to close down. Lesson: Companies must keep up with evolving technology and market demands