宝马品牌价值.ppt

The BMW Brand Value
dynamic
cultured
challenging
Joy
open minded
sporty
young
innovative
creative
goal-oriented
responsible
aesthetic
exclusive
... have a particularly attractive appearance
...are stylish
... has clever ideas
...provides creative solutions
...is for essful people
...is for people who are on their way up
...sets ambitious goals
...challenges convention
...is prestigious
(embodies prosperity)
...is exclusive
...is sophisticated
...makes you feel part of a club
...is innovative
...is a leader in new technology
...is for people who really enjoy
their lives
... is for people who love to drive
...put a lot of fun fun into driving
winding roads
... is open to new ideas
... is flexible
...is a modern brand
...is credible
...is reputable
...has integrity
...is prof