江西卫视《杂志天下》节目研究.pdf

Classified Index: Code: 10075
.: No. 20090650



A Dissertation for the Degree of M. Arts




The study on "magazine China" in
Jiangxi TV







Candidate: Dong Liwei
Supervisor: Wang Zhi
Academic Degree Applied for: Master of Arts
Specialty: Journalism
University: Hebei University
Date of Oral Examination: June, 2012
摘要
摘要
本文以江西卫视《杂志天下》节目作为个案研究对象。通过对《杂志天下》节目传
播基础的研究,探讨将杂志的话题内容进行电视化传播的资源优势、受众期待和学理上
的可行性。作为国内首档电视读杂志节目,《杂志天下》2007 年开播至今已有五年时光,
无论从节目连续播出的时间维度上看,还是从实际的传播效果来看,已成为一档比较成
熟的电视节目。在节目的传播定位上,《杂志天下》以精准的受众定位、端正的传者定
位,赢得了目标受众的喜爱。在节目的传播内容上,《杂志天下》节目紧扣目标受众的
需求和时代的特征,精心选题,瞭望社会、引导舆论。在节目的播出形态上,《杂志天
下》以类杂志的版块式节目编排、睿智诙谐的主持人语言、丰富多元的电视元素的运用,
实现了电视新闻资讯节目形式的创新。与此同时,在对《杂志天下》节目的系统梳理的
过程中,也总结了节目存在的一些问题,并提出了优化的建议。本课题的研究,一方面,
希望对《杂志天下》节目自身的进一步发展有所帮助;另一方面,更希望《杂志天下》
节目成功的传播策略,能够对纸媒内容的电视化传播和电视新闻资讯节目形式的创新提
供有益的借鉴。

关键词江西卫视《杂志天下》内容分析播出形态








I
Abstract
Abstract
The TV program of “magazine China” programming in Jiangxi TV is my study object in
this paper. Throughout the research of the basis of the spread of this program, I discuss the
superiority which carries magazine resource to TV,the scientific feasibility and the audience
expectations of this program. As the domestic first television reading-magazines TV program
in 2007, the “magazine China” has been broadcasting five years, whether from the continuity
of this program, or from the actual effect munication, the “magazine China” has been a
mature TV program. In the view of program spreading, precise positioning about audience,
equality of disseminator and audience, and the service spirit won the target audience's
favorable impression. In the strategy of spreading, the “magazine China” editors like a real
magazine, has wise and witty language, applies rich TV element, which creates TV News
information programs new. At the same time, based on the research of the strategy of the
program spreading, I find t