特色书店-读书人的精神家园.docx

特色书店:读书人的精神家园
【摘要】古人讲“胸中有书,莫若陈年甘酒”,更何况是风靡时下的特色书屋能够针对不同的读者推出的定制图书呢?当下图书的销售市场呈现已成定局的百花齐放的形势,与买书读书只能到新华书店的日子不可同日而语。在这样的环境下,成都多家特色书店成为阅读群体新的精神家园,是对本土文化的现代传承。读者可各取所需,能在本文所提及的五家书店里,暂避忙碌生活,就像一次文化的旅行,于书中见仁见智,见世界,见自我。
【关键词】图书;销售;市场;特色书店;产品定位;读者定位
中图分类号: 文献标识码: A 文章编号: 2095-245712-0227-002
DOI:/
Characteristic bookstore:the spiritual home of the reader
GONG Ai-ping

【Abstract】the ancient people said, "there are books in the chest, if the old wine is old," what's more, what is the custom book that can be introduced to different readers in the fashionable book house? At present, the book sales market presents a situation of a hundred flowers bloom, which is not the same as buying books and reading books only to Xinhua bookstore. Under such circumstances, many characteristic bookstores in Chengdu e a new spiritual home for reading groups and a modern heritage of local culture. In the five bookstores mentioned in this article, the reader can avoid the busy life, like a cultural trip, in the book, see the world, see the self.
【Key words】Book; Sales; Market; Characteristics Bookstore; Product positioning; Reader positioning
在90后80后逐�u成为社会主流人群的今天,这一主力消费人群又普遍接受过良好的教育,加之现在多媒体对消费者的影响,消费者的需求及图书获取渠道也呈现多样化趋势,图书的销售市场出现了已呈定局的百花齐放。单一的主渠道销售即新华书店才销售图书彻底成为了历史。这里,仅从一个以阅读、收藏、销售为主题的书友微信群“蠹鱼之好”,傅天斌的毛边书局、宽巷子见山书局、新华文轩轩客会东郊记忆店、成都市的太古里方所书店,这五个不同形态的特色书店来看丰富多彩的图书市场。
1 特色书店:读书人的精神归隐处
成都本就是文化古城,