日用品怎样做营销？.doc

日用品怎样做营销?
What is the marketing of daily necessities?
Source: editor 03:2008-07-24 browsing: 27 times [printing papers]
In the case of daily necessities, it is the market that grasps the channel. The unit price is low, the unit profit is small, the consumption face is wide, the consumption frequency is high, must depend on extensive market to produce scale sales ability to be profitable; It is impossible for the manufacturer to operate in large area, relying on the sole agent, distributor, retail distribution. The channel plex, trivial, the route is long, the sale point is much, prehensive quality of the dealer in the channel is lower than the other industry. These characteristics determine the high dependence of modity industry on the route and the difficulty of managing it. It also determines modity marketing must hold on to two core issues - price and profit. Change to the rebate: Pepsi center For the dealer incentives, many enterprises will rebate reward policy, purpose is through the rebate to mobilize their enthusiasm. Rebate is refers to the manufacturer according to certain criteria, in the form of cash or in kind to the dealer reward, the lagging behind of rebates really is - the purpose of process management and sales. Coca-Cola's management has a catchphrase: the process is good and the results are natural. Process management is by setting up all kinds of incentive measures to ensure the dealer to the standardization of market operation, to ensure the health of today's market cultivation, in order to achieve the profit target of tomorrow. Awards range roughly as follows: shop goods rate, vivid and open an account rate (with local zero group of customers who brought in) items, fully replenish onr's stock, safety stock, abide by the designated area sales, specially pin (do not peting goods), active distribution, credit payment. Rate, vividness, and opening rate are the most basic market jobs and are the focus of the focus. Keeping the sales, standardizin