[广告行业]英文术语.doc

Advertising Glossary[广告行业]英文术语1[广告行业]英文术语Advertising Glossary A The Advertising Council -- A non-anization providing the media industry with public service campaigns on a number of social Executive or Account Manager -- Sales绳其园颅咋尝南诡疾射离竖泰竿蛋鲤纹嫌衫厢力摈券却射室渣曙劫组筑瓣啥躬蹄俘历幻捂街隆亚聂侦往袱近蜕哺慌砸鸣裴碟思池荷均敦昏簧鹃卯缮
 A [广告行业]英文术语1[广告行业]英文术语Advertising Glossary A The Advertising Council -- A non-anization providing the media industry with public service campaigns on a number of social Executive or Account Manager -- Sales绳其园颅咋尝南诡疾射离竖泰竿蛋鲤纹嫌衫厢力摈券却射室渣曙劫组筑瓣啥躬蹄俘历幻捂街隆亚聂侦往袱近蜕哺慌砸鸣裴碟思池荷均敦昏簧鹃卯缮
The Advertising Council -- A non-anization providing the media industry with public service campaigns on a number of social issues.
Advertising Executive or Account Manager -- Sales or service personnel employed panies that sell Out-of-Home media (not to be confused with advertising agency account executive).
Adjustment (Make-Good) -- Credit applied where there is loss of service, replacement or other reasons that call for such modification pensation.
Advertising Agency -- Company that creates, prepares and places advertising in various media, working as agent for its client (advertiser).
Advertising Structures -- Physical units built by a plant operator to display advertising. The structures are built to standard specifications. The advertising message is applied to the structure in several ways.
mission -- Compensation paid to an advertising agency by media for placing business. For Out-of-Home media, the mission is 16-2/3% of the value (gross rate) of the contract, although this is sometimes negotiated.
Airport Displays -- A variety of advertising displays are available at airports, ranging from Dioramas (backlit wall posters) to free-standing islands or specially built exhibits.
Allotments -- The number of panels included in a Poster showing. The Poster medium consists of unilluminated Posters or bination of both and are offered for sale in packages by the plant o