【商家】快速消费品处排面陈列指导原则ppt(p42)教学教案.ppt

Consumer Goods Implementation Guideline
(Soft drink & Alcohol)
快速消费品处排面陈列指导原则
(饮料酒精部门)
dae_meng
10 - BEVERAGE
100 - CARBONATED DRINK
101 - JUICE
102 - FUNCTIONAL DRINK
103 - TEA
104 - WATER
105 - BEER
106 - Wine
107 - Alcohol
SOFT DRINK
ALCOHOL
100 Carbonated Drink
Average Linear:8 elements
-Mixed package drink accessible to customers, because it is the profitable category among carbonated drink.
混合包装放在靠近人流处,因为在碳酸饮料中是属于能带来较高毛利的分类.
Consumers Flow
Other flavor
其他口味汽水
Lemon Drink
柠檬汽水
1 element
Cola
可乐
2 elements
1 element
Mixed package drink
混合包装汽水
1 element
Orange juice
橙味汽水
3 elements
Plan-o-gram(Average 8 elements)
The gondola can be m high and m wide
Carbonated is divided by flavors:
Cola, Lemon, Orange & Others.
碳酸水按口味分为:可乐,柠檬汽水,橙味
汽水其它口味汽水和混合包装汽水
Display by Consumers Flow is:
Mixed Package Drink, Other Flavor,
Orange Drink, Cola, Lemon Drink.
排列按顾客走向为:混合包装汽水,
其他口味汽水, 橙味汽水, 可乐,
柠檬汽水
Implementation Rules
Reference Photos
Orange & other flavor
橙味和其它口味汽水
Mix
搭扣装
Mid
Bottle
中瓶
Small
Bottle
小瓶
Can
听装
Lemon
柠檬汽水
Cola
可乐
Big Bottle
大瓶
101 Juice
Average Linear:12 elements
-Juice should be put in the positive face inside drink area, because it can bring huge turnover and contribute much more margin than carbonated drink.
果汁应放在饮料区的正面,因为它在带来销量的同时比碳酸饮料带来更多毛利
Consumers Flow
Orange Juice
橙汁
Apple Juice
苹果汁
Other Juice
其他果汁
1 element
3 elements
3 elements
Grape Juice
葡萄汁
Mixed Juice
Vegetable Juice
Concetrated
混合果汁蔬菜果汁浓缩果汁
Coconut&
Almond
Juice
椰子汁和杏仁露
1 element
3 elements
1 element
Plan-o-gram(Average 12 elements)
The gondola can be m high and m wide
Display by flavor, such as
orange, apple and other juice.
按口味垂直排列, 如橙味苹果味等果汁.
Inside one flavor vertically
displayed by 100% juice and
10%~20% Juice, then by package,
bottle & Box.
同一口味, 先按浓度, 再按包装(瓶或盒).
Inside other juice, it‘s divided by
Green & Red.
在其它果汁中可分为绿色和红色果汁.
Implementation Rules
Reference Photos
Orange
Juice
橙汁
Apple
Juice