范文2.阆中古城旅游景区推广策划案.doc

范文2.阆中古城旅游景区推广策划案,重庆阆中古城旅游景区,阆中有哪些旅游景区,旅游景区策划案,旅游景区营销策划案,李渡酒业aaa旅游景区策划案,旅游景区宣传片策划案,旅游方案策划,旅游景区策划书,旅游景点策划案作者姓名万乾翠专业班级201108020427指导老师夏燕成
摘要
此次营销策划案主要介绍了阆中古城的基本现状,如基本情况,营销环境,品牌现状等等;对阆中古城进行了SWOT分析,对它的优势,劣势,机会,威胁,进行了比较全面的分析;通过产品定位以及与相类似的古城进行综合的比较分析,提出了阆中古城的整体开发策略;需要恢复古城面貌,加大宣传,突破传统开发模式,打造全新的古城形象;综合以上的种种情况,阆中实际发展状况,市场状况等等提出了国庆黄金周推广策划方案,包括活动时间,活动内容,前期准备,活动预算。本次策划案提出了自己的见解和意见,对类似的古城开发策划可提供借鉴意义。
关键词:阆中古城策划风水旅游景区
Promotion planning case LangZhong
ancient city tourist attractions
Abstract:The marketing planning case mainly introduced the basic situation of the ancient city of LangZhong, such as the basic situation, marketing environment, brand status, etc. LangZhong city has carried on the SWOT analysis, and its advantages, disadvantages, opportunities and threats, has carried on prehensive analysis; By similar ancient city with product positioning parative analysis, put forward the overall development of the ancient city of LangZhong strategy; Comprehensive the above situations, LangZhong actual development condition, market conditions put forward specific promotion planning scheme. Time plan put forward its own views and opinions, similar to the ancient city development planning can provide reference.
Key words: LangZhong city sales planning Feng shui city tourist attractions
目录
摘要................................................................1
第1章前言.........................................................1
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第2章阆中古城的基本现状...........................................4
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第3章阆中古城SWOT分析............................................6
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