unit-5-Straight-A--Illiteracy.ppt

Unit 5
Straight-A Illiteracy
赵瑞鹏
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Ⅰ. Learning objectives
★Learn to write in a concise and clear way.
★ Develop full consciousness of style
Ⅱ. Relevant information
The pleasure principle: Man is both biological animal and social being. In keeping with his biological endowment, man tends to seek pleasure and to avoid pain. This truism is known as the “pleasure principle”.
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Ⅲ Classroom discussion
1. Mr. Bright’s writing represents an example of bad style resulting from using abstract, big words. Do you suffer from the same disease?
2. What are the bad effects of Bright’s disease?
3. According to the author, the more time students stay at the university to receive education, the worse he’ll suffer from Bright’s disease. Do you agree? Why or why not?
4. The writer states firmly that the Straight-A illiterate is worse than an ordinary illiterate. Why?
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Ⅲ Classroom discussion
5. What is “double negative”? Who are likely to make such mistakes?
6. The author gives examples of writing by ordinary illiterates and by Straight-A illiterates. Can you rewrite the sentence and explain why the original one is inadequate?
author deliberately uses quite a number of unintelligible words and expressions in place of clear and simple English. What effect is achieved through such sharp contrast?
8. Is the closing paragraph a typical concluding paragraph? Is it weak or strong?
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Ⅳ. Some quotations on the significance of brevity & clarity in writing
1、 I write as I walk because I want to get somewhere, and I write as straight as I can because that is the best way to get there.
-- . Wells (1866-1946)
. Wells (1