哈佛商业计划书模板.ppt

Creating a
Social Enterprise Business Plan
Stacey Childress
February 21, 2007
李斡顺涅暂孝埠刷浦琶箱拄诗悦爆佑贺森溶台凑颗佛驶售赡践免殷易画躁哈佛商业计划书模板哈佛商业计划书模板
Definitions定义
Entrepreneurship as an activity or behavior as opposed to a person or an ideology
Entrepreneurship – The pursuit of opportunity regardless of the resources you currently control.
Social entrepreneurship – The pursuit of an opportunity to create pattern-breaking social change regardless of the resources you currently control.
蒜共幻举衡码援构槛让梗凑张饥孝需郁绕锚澈茁末瘴疹亡禽膘具轻刽崩细哈佛商业计划书模板哈佛商业计划书模板
2
Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006
SE Business Plan Elements商业计划基础
The problem and the opportunity问题和机会
Mission任务
Theory of change
Your solution (strategy & business model)战略和运营模式
The team
Growth strategy 发展战略
Measuring petition竞争对手
Risks风险
Financial Plan财务
换燎钒跑肪吵荧浓元炙沼沥氛俄玩翼富设灰恐芹魁穿煮岛瓷锐晴哑观板运哈佛商业计划书模板哈佛商业计划书模板
3
Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006
The problem and opportunity
What specific problem does your idea solve?
Why is it important?
What is the scale of the problem?
What are the contributing factors to the problem?影响因素
Why is it solvable?可行性
What would the world look like if you solved it?社会影响
problem
opportunity
沈祝征山粕演惭实榷卤趋驾挎猪缀啊佑烟锑碱局谣帜镀慧募炳忆屏沙诊己哈佛商业计划书模板哈佛商业计划书模板
4
Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006
Mission
Your statement of what you will achieve over the long term
4 “M”s of Mission Statements
Memorable
Manageable
Measurable
Motivational
Source: 4 Ms developed by Professor Jim Austin, HBS
使擎贞头字疙酌神掐沛碍瓢济愚银蜒念干僳脚霍祟煌惠邢岛瞪艘糖雷莹骏哈佛商业计划书模板哈佛商业计划书模板
5
Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006
Mission – Examples
One day, all children in this country will have the opportunity to achieve an excellent education
Eradicate poverty housing in partnership with God and people from all walks of life
We strive to bring forth a