swot分析(最好swot).ppt

优势Strengths
1、打破传统资费套餐模式,形式新颖
2、资费DIY,减轻大学生消费压力,满足不同消费需求
3、符合大学生追求自由、自主的消费理念
4、推广3G,是发展趋势
机会Opportunities
1、学生不同消费需求难以在现有的固定套餐模式中得到满足
2、联通3G网络先进,2G网络价格相对较低
威胁Threats
1、移动市场占有率高,客户忠诚度高
2、移动有较强营销势力
劣势Weaknesses
1、联通市场占有率低
2、有产品,品牌效应薄弱
3、联通初期“信号差”的固有印象影响品牌形象
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SWOT ANALYSIS
Sub headline
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Strengths
Advantages
Experience, knowledge
Unique caracteristics
Resources
Geographical advantage, petence, capabilities
Quality, reputation
Opportunities
Strategic alliances, partnerships
Product development
Import, export
Innovation an technology development
Threats
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Loss af alliances and partners
Price infaltion/deflation
petitors new products and innovation
Weaknesses
Disadvantages
Gap in experience, knowledge
Financial aspects
Reliability and trust
Loss of key staff
Geographical factors
Primary factors
SWOT ANALYSIS
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Strength
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Strength
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Strength
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Strength
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Strength
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Strength
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Strengths
SWOT ANALYSIS
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Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
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