假日酒店市场营销毕业论文.doc

摘要
网络营销是以互联网为核心平台,以网络用户为中心,以市场需求和认知为导向,利用各种网络应用手段去实现企业营销目的的一系列行为。网络营销的特点包括跨时空性、多媒体性、交互性、整合性、超前性、高效性、经济性、技术性等方面[1]。网络营销以其快捷、低成本、高覆盖面的优势为许多企业带来前所未有的变革和发展机遇,随着网络营销概念的普及和众多企业对网络营销的认可,越来越多的餐饮企业开始涉及网络营销。我国餐饮业发展迅速,已经成为经济发展的重要力量。
本论文主要针对星河湾假日酒店目前的网络营销问题及解决方案为重点,从假日酒店的网络营销发展为基础,对星河湾假日酒店网络营销方面存在的问题及如何解决这些问题进行深入的研究,提出切实有效地建议和策略。针对假日酒店的网络营销还处在一个初级阶段,特别是中小型假日酒店对网络营销应用能力目前还相对比较薄弱。怎么样引导星河湾假日酒店网络营销的发展,是星河湾假日酒店值得关注的一件事情。本文通过对星河湾假日酒店网络营销存在的问题及原因分析,探讨适合星河湾假日酒店发展网络营销的对策。
关键词:星河湾酒店网络营销问题策略
Abstract
work marketing with its fast, low cost, high coverage of advantage for many enterprises has brought unprecedented change and development opportunity, as work marketing concept to the popularization and many enterprises approved, more and more of the catering services enterprises start work marketing[2]。This thesis mainly aiming at Star Rivers Fleet Holiday Inn now to work marketing problems and solve countermeasures as the key point, from Holiday work marketing development as a foundation, to Star Rivers Fleet Holiday Inn work marketing the problems and solve these problems if in-depth study, puts forward the effective suggestions and strategies[3]。
According to our country Holiday work marketing was still in the primary stage. Especially many medium-sized Holiday work marketing application ability are still relatively weak. How guide the development of Star Rivers Fleet Holiday work marketing, is quite literally [4]the government and the whole society should concern and support a thing This article through to Star Rivers Fleet Holiday work marketing existence question, this paper discusses and analyzes the reasons for Star Rivers Fleet Holiday Inn development work marketing countermeasures.
Keywords: workmarketing problem totalsolution
目录
引言 1
一、网络营销的发展 1
(一)网络营销的含义及特征 1
二、星河湾假日酒店简介 2
(一)背景介绍 2
(二)星河湾假日酒店的发展前景 3
三、星河湾假日酒店的网络营销现状 4
(一)目前星河湾假日酒店的网络营销状况 4
(二)星河湾假日酒店在网络营销中存在的问题 6
四、对星河湾假日酒店的网络营销存在问题的解决方案 8
(一)更新网络营销观念及意识 8
(二)提高星河湾假日酒店网络营销专业化建设 9
(三)个性化营销 11
结论 12
致谢 13