江苏双良集团多元化战略探究.pdf

摘��要
随着中国改革开放的步伐不断加快中国政府对 WTO 条款的逐步兑现国
际产业向国内不断的转移中国非垄断企业获得了更多的发展良机但是企业间
的竞争也越来越残酷为了在竞争中生存企业选择正确的战略尤为重要
本文在第一章对战略管理的理论知识进行了简要介绍指出战略管理的构成
要素和战略层次以及多元化战略的特点和类型在第二章介绍了本文的研究对
象江苏双良集团公司的基本情况及其对战略的选择在第三章对江苏双良进入化
工新材料领域进行战略分析通过运用 G PEST模型波特五力分析模型波特
价值链理论以及财务分析等方法对双良集团新产业所面对的外部环境和公司内
部状况进行分析指出江苏双良无关多元化战略选择中的盲目性和短视性外部
环境的快速变化使其进入的新产业由论证阶段的高额利润变为投产时的低利润
在竞争中企业不但无法复制在原产业的优势而且新产业一定程度阻碍了原产业
的发展在第四章运用行业生命周期等理论对双良集团多元化战略给以客观评价
进一步印证其无关多元化策略的失误以波特竞争战略等理论为基础对企业下
一步的战略发展提出了退出和发展战略两种选择最后指出江苏双良多元化战略
对国内企业的几点借鉴衷心希望江苏双良等国内企业能够在竞争中愈走愈好
关键词战略管理无关多元化
ABSTRACT
Reform and Open Policy in China is performing in a high speed, and China government
is implementing WTO terms step by step in current years. So more Multi- international
companies are transferring to China, and China will further open its market to the world.
Non-panies obtain more opportunities than prior years, but the
opportunities are contributed to panies, panies and outside PRC
companies will face petence. If panies want to survive from the
competence, the most important thing is that they should select the correct strategy.
The first chapter of the thesis focuses on the study of strategic management based on the
strategic theory, and introduces the ingredients and levels of strategy. In the second
chapter, the author takes Shuangliang Group (hereinafter as the “company”) as a sample,
and introduces the background information and strategy management of pany. In
the third chapter, a theoretical analysis of pany of the advantages and
disadvantage for the performance of non-related diversification strategy, which based on
the G-PEST Model, Porter five-forces Model, Porter value-chain theory and Finance
analysis, etc. The author’s opinion is that the gross margin is in decline trend since the
external environment changed quickly, and pany ignores the advantage on the
original industry field. In the forth chapter, the author uses the Life-circle-method to
assess the strategy physically, and provide