经典案例金融产品营销策划书1.doc

金融产品营销策划书方案名称:基金营销策划方案参赛队负责人:谢亚青完成日期:2010-04-13目录概要提示·························································(03)·····················································(03)·················································(03)(一).宏观环境分析·············································(03)(二).基金产品SWOT分析········································(04)·····················································(04)·····················································(06)·····················································(07)·····················································(07)(三).竞争企业分析·············································(08)(四).企业形象分析·············································(09)(五).投资者分析················································(09)·················································(10)(一)市场风险···················································(10)(三)流动性风险················································(10)(四)管理风险··················································(10)(五)操作或技术风险············································(11)(七)其他风险··················································(11)(六)合规性风险·················································(11)························································(11)···········································(11)·····························································(11)(一).产品策略··················································(11)(二).渠道策略·················································(14)(三).价格策略··················································(15)(四).促销策略·························································(16)·························································(17)(一).针对不同投资者···········································(17)(二).针对企业自身·············································(18)·····························································(19)结束语···························································(19)附录一··················