简论明星代言虚假广告的危害及其治理方案.doc

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,,,摘要: 近年来, “明星代言虚假广告”这一现象在社会上屡见不鲜,其出现不仅侵害了消费者的合法权益,毒化了社会风气,而且直接导致传播生态环境的恶化,构成了和谐社会建设的一大“顽疾”。本文旨在对这一有害现象进行分析和研究,主要针对该问题所造成的社会危害,提出相应治理对策,并呼吁社会相关部门对此问题造成的社会危害性进行把握控制,完善相应的管理体系,以此来净化传播环境,促进广告业健康发展。
,,,关键词:明星代言;虚假广告;社会危害;治理方案
Star Speak Of The Danger Of False Advertising
And Governance Programmes
Name: Wang Jie ;Instructor: Guan Ni
Abstract: In recent years, "Stars speak false advertising" of this phenomenon is not mon in society, there is not only a violation of the legitimate rights and interests of consumers, poisons the social atmosphere, and directly leads to the deterioration of the ecological environment spread, it is a major "cancer "to building a harmonious society. This paper aims to the analysis and research of this harmful phenomenon, finding out its harm to society, proposing some countermeasures, calling on the relevant departments to seize and control the social harm on this issue, improve the corresponding to coordinate of management system , in order to spread clean environment and promote the healthy development of the advertising industry.
Key words: Star speak;False advertising;Harm t