哈根达斯.ppt

Haagen-Dazs
Company Profile
Haagen-Dazs (Haagen-Dazs) as the . ice cream brands, Matus in 1921 by Reuben (Reuben Mattus) essfully developed and named in 1961 and listed in the United States Bronx, New York. It also set up a chain of ice cream shop to sell their brands in the world ice-cream, in 54 countries or territories to open over 700 stores. In addition, market share: % in the United States, United Kingdom % France 1%, Japan %, Singapore 4%, 5% of Hong Kong, China. Haagen-Dazs products, including ice cream, ice cream bar, snow and frozen cheese Pa.
哈根达斯(Haagen-Dazs)作为美国冰激凌品牌,1921年由鲁本·马特斯(Reuben Mattus)研制成功,并于1961在美国纽约布朗克斯命名并上市。它亦成立了连锁雪糕专门店,在世界各国销售其品牌雪糕,在54个国家或地区共开设超过700间分店。另外,在市场占有率上:%,%,法国1%,%,新加坡4%,中国香港5%。哈根达斯生产的产品包括雪糕、雪糕条、雪葩及冰冻奶酪等。
公司简介
The course of Haagen Dazs
In 1921, the brand founder Reuben. Matus developed a delicious ice cream, was widely ed. In 1961, Reuben. Matus will be officially named this ice cream, "Haagen Dazs", and in the United States formally listed. In 1976, the first opening in the . Haagen-Dazs Dessert. In 1983, the Haagen-Dazs to enter Singapore and Hong Kong. In 1984, the Haagen-Dazs to enter the Japanese market. In 1986, the launch of "Stick Bar ice cream Crispy bar" was "Dairy Foods" magazine Product of the Year. In 1987, the Haagen-Dazs in Europe debut. In 1992, the Haagen-Dazs to enter Italy, Taiwan and Iceland.
In 1996, the Haagen-Dazs in mainland China, Shanghai opened the first ice-cream dessert, all the rage. In 1997, the Haagen-Dazs visit the Philippines and Brazil. In 1998, the Haagen-Dazs grand debut in Beijing, Shanghai Huaihai Road flagship store shine. In 1999, the Haagen-Dazs visit Hangzhou West Lake, the second store in Beijing International Trade Center. In 2000, with the first store opened in Guangzhou, Haagen Dazs entered the South China market. In 2001, General Mills, Haagen Dazs brand the United States
In 2004, the Haagen-Dazs expansion to Ningbo, Suzhou, Nanjing and other pla