莱芜旅游发展规划（例子）.doc

目录第一部分旅游规划总纲..................................20一、规划范围.........................................20二、规划年限.........................................20三、规划依据.........................................20四、规划指导思想.....................................22五、区域旅游规划方法与技术路线.......................23六、工作流程.........................................25七、规划成果.........................................25第二部分旅游规划基础.................................26一、规划区域背景......................................26二、旅游资源基础....................................30三、旅游产业基础....................................46第三部分旅游发展条件.................................49一、优势分析.........................................49二、劣势分析.........................................50三、问题诊断.........................................51四、发展机遇.........................................51五、威胁因素.........................................53第四部分旅游发展战略..................................54一、旅游区性质定位与形象设计.........................54二、旅游发展思路.....................................55三、旅游景区建设思路.................................62四、旅游发展战略框架.................................62五、旅游发展战略重点.................................64六、旅游发展战略目标.................................66第五部分游览区建设规划...............................69一、景观分级分区系统.................................69二、分区规划.........................................69(一)旅游中心城市—莱芜市区.........................69(二)齐鲁大峡谷游览区...............................73(三)雪野休闲度假区.................................75(四)棋山游览区.....................................79(五)莲花山游览区....................................82(六)云台山游览区...................................86(七)万福山游览区...................................88(八)锦阳关游览区...................................90(九)嬴城游览区.....................................93(十)青石关游览区...................................93(十一)独路游览区...................................94(十二)其它景区规划.................................98第六部分旅游市场规划................................102一、客源市场开发...................................102二、旅游营销口号.................................118三、旅游产品设计....