基于顾客价值的企业竞争力探究.doc

基于顾客价值的企业竞争力研究
ABSTRACT
It is always a hotly discussed issue how the enterprises can enhance their
competitiveness to achieve and petitive advantage among researchers
and entrepreneurs. Nowadays, more attention is paid by researches petitiveness
from customers’ perspective. This special perspective gives researchers and
entrepreneurs a unique way to evaluate products through the perception of the
customers’perceived value. This perspective is the base stone of the whole study in
this desertation.
This desertation petitiveness of enterprises from the customers’
point of view to reveal the deepest sources petitive advantage, and to analyze
the relationship petitiveness of enterprises and customer value. The
whole study posed of the following parts:
First, the paper starts by introducing the literature review petitive ness of
enterprises and customer value. After that, it gives a theoretical model of the
relationship between petitiveness and customer value based on the
theory of structural equation modeling.
Second, the paper does an emperical research of “M- zone” mobile phone service
provided by Nanjing pany ltd and analyzes the
relationship between petitiveness of the product and the value perceived by
the customers. It also gives some advice to how to enhance the customer value in
order to enhance petitiveness of the product.
Third, on the basis of the model and the emperical research, this paper constructs
a framework petitive strategy based on customer value innovation. It sums up
the definition of innovation of customer value and gives the procedures that
enterprises should follow.
petitiveness of the products of an enterprise plays the main role in the
competitiveness of the enterprise. For a specific product, different factors affecting
customer value have different effects on the short-term and long-petitiveness
of an enterprise. An enterprise should make a balance between petitiveness and
provided customer value according to tho