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蓝海战略.ppt

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BlueOceanStrategyGowheretheprofitsandgrowthare-petitionisn’&neSmallerRegionalCircusRinglingBrothersTheStrategyCanvasofCirqueduSoleilhiofferinglevelloPriceFun&HumorUniqueVenueAisleConcessionsMultipleShowArenasThrills&DangerAnimalShowsStarPerformersThemeRefinedViewingEnvironmentMultipleProductionsArtisticMusic&DanceCirqueduSoleil©Kim&ne2006TheStrategyCanvasofCirqueduSoleilhiofferinglevelloPriceFun&HumorUniqueVenueAisleConcessionsMultipleShowArenasThrills&DangerAnimalShowsStarPerformersThemeRefinedViewingEnvironmentMultipleProductionsArtisticMusic&DanceCirqueduSoleilReduceEliminateRaiseCreate©Kim&uracyOptionalFeaturesEaseofUseQuicken©Kim&ne2006RedOceanVersuspetitiveAdvantageValueInnovationExploitexistingdemandCreateandcapturenewdemand©Kim&petingBusinessLaunchesBlueOceansMarket-CreatingBusinessLaunches©Kim&ne2006Isthereapatterntoblueoceancreation?ResearchingtheHistoryofBlueOceanCreationData:150blueoceancreations,morethan30industries,over100years(1880-2000)hotel,cinema,retailing,airline,puter,broadcasting,homeconstruction,automobile,steelmanufacturing,chemicals,cosmetics,software,:anizational,strategicvariables©Kim&ne2006ValueInnovationSchool•Trial&Error•Pattern•Entrepreneur•AwayofThinking•Theory•Methodologies•AnalyticalFrameworks•OpportunityMaximizing&RiskMinimizing•EntrepreneurialRisk•LearningfromFailures•DNA/Culture•UnitsforExperimentations(Spin-offs)•RiskTakingorRiskAvoidingSchumpeterianSchoolInnovationRandomSystematic©Kim&anizationalRiskManagementRiskFormulationPrinciplesReconstructmarketboundariesReachbeyondexistingdemandGetthestrategicsequencerightExecutionPrinciplesFocusonthebigpicture,anizationalhurdlesBuildexecutionintostrategy©Kim&ne2006

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蓝海战略.ppt

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