家乐福生鲜.ppt

生鲜商品分类手册 Fresh assortment book
The assortment are aligned with each region or cities, specific consumption, economic and local habit, while reflecting each store unique case.
Each customers should be able to choose products freely from store’s assortment, depending on his or her purchase power and personal shopping practices.
单品组织是与每个区域或城市的特殊消费,经济及当地****俗相关联的,从而影响各店的独特性。
每位顾客应该可以依据他或她的购买力和购物****惯在店内自由地选择产品。
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生鲜商品分类手册 Fresh Assortment Book
分类数量小计
Sub-family summary
Sample
关注你们店的数量
Focus on your store
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生鲜商品分类手册 Fresh Assortment Book
季节性商品
Seasonal Item
Sample
新增加的单品
New Applied item
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生鲜商品分类手册 Fresh Assortment Book
分类数量小计
Sub-family summary
Sample
关注你们店的数量
Focus on your store
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单品使用率 Assortment detention
在中国家乐福的生鲜处,主管必须一个月两次在卖场检查单品使用率。
主管分配营业员和员工来完成这项工作。使用情况要被输入电脑并向处长报告,
一旦使用率很低要采取相应行动。
In Carrefour China fresh division, sales manager anize twice a month the control in sales area of “ ASSORTMENT DETENTION ”.
The sales manager handle this task with the help of sales clerk and staffs. As soon as this control is finish, the status must be key in puter, reported to division manager and take proper action in case the situation of detention rate is poor .
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商品分类检查