3G时代中国联通竞争策略研究.pdf

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3G 时代中国联通竞争策略研究
Research petitive Strategy of China in 3G Era
符亚男①② Fu Ya'nan;李开新③ Li Kaixin
( 内蒙古工业大学管理学院,呼和浩特; 北京交通大学,北京; 中国联通济宁市分公司,济宁)
① 010051 ② 010044 ③ 272009
( , , ; , , ;
①School of Management, Inner Mongolia University of Technology Hohhot 010051 China ②Beijing Jiaotong University Beijing 010044 China
, , )
③Jining City Branch of China Jining 272009 China
电信的重组与牌照的发放,标志着通讯业时代的到来,形成了移动联通电信三足鼎立的新型市场竞争格局中国联通重组
摘要: 3G 3G 、、。
之后的文化和资源的融合以及新联通品牌的打造都成为中国联通取得竞争优势的障碍,本文在分析通讯行业现有状况的基础上,对中国联通进
行了分析,并为中国联通取得竞争优势提供了策略性的建议
SWOT 。
Abstract: The restructuring of China and the issuance of 3G licenses marks the arrival of 3G era munications industry, which
formate the new munications petition pattern that the Mobile, China and China stand like the legs of a tripod. After
re-integration of China , the integration of culture and resources and the construction of new brand of China have e the obstacles to
gain petitive advantage of China . This paper analyzes the current status of munications industry, on the basis makes a SWOT
analysis of China , and provides a strategic proposal to petitive advantage for China .
中国联通; 分析;竞争策略
关键词: SWOT
; ;
Key words: China SWOT petitive strategy
( )
中图分类号:TN91 文献标识码:A 文章编号:1006-4311 2010 35-0134-02
的联手,使得中国联通获得了一部最前卫且经得起实践检验的产品
1 国内 3G 运营商三足鼎立的竞争格局
年月的电信重组和年月日牌照的发,挑战***多年来在高