基于政府改善民生理念公用企业服务品牌建设探析.pdf

A b Str a C t
,,S P e e d uP so c ia l d ev e lo P m e n t a n d m a k e e ffo rts to im P ro v e P e o P le ,s
一iv e zih o o d ,’,15 a n ey e 一c a tc h in g h ig h lig h t in th e 1 7 ‘h N atio n a l e o n g re ss
R e P o rt o f C P C . It 15 n o t o n ly a n e c e ssa ry re q u ire m e n t o f th o ro u g h ly
ap P ly in g th e S c ie n tifie O u tlo o k o n D e v e lo P m e n t an d b u ild in g a w e ll一o ff
so e ie ty ,b u t a lso a b a sie stra te g y o f m a n a g in g a n d P ro sP e rin g th e c o u nt ry .
A s a n im P o rta n t P illa r o f th e n atio n al e c o n o m y ,P u b lic e nt e rp rise 15 a n
im P o rtant e a rrier fo r th e g o v em e n t to fu lfill P u b lic serv ie e fu n e tio n s ,an
im P o rtan t P latfo rm fo r th e g o v e m m e n t to P ro v id e P u b lic P ro d u c ts a n d
P u b lie se rv ie e s to th e P e o P le ,a n d a m a in b o d y fo r th e g o v e ~ e n t to
im P le m e n t th e P o lic y o f b e n e fitin g th e P e o P le an d fa v o rin g th e P e o P le . In
th is e o n te x t,re se a rc h o n h o w to b u ild a n d P ro m o te th e P u b lie b u sin e ss
se rv ie e b ra n d sta rts w ith im P ro v in g liv in g stan d a rd s a n d 15 ta rg e te d at
V ig o ro u sly im P ro v in g P e o P le ’5 liv e lih o o d a n d b a sie P u b lie se rv ic e s,
a 1W a y s P u ttin g P e o P le first a n d so lv in g P ro b le m s th at a re m o st c o n c ern e d
ab o ut ,th e m o st u rg e n t,an d th e rn o st P ro m in e n t in P e o P le ’5 d a ily life .
T ak in g ”X in ro n g W ater,,b ran d 一b u ild in g at C h en g du W ate rw o rk s C o .,L td .
a s a n e x am P le ,th is P aP e r in ten d s to a n a ly z e th e b ra n d 一b u ild in g o f P u b lie
se rv ic e s b a se d o n th e c o n c eP t o f g o v e rn m e n t im P ro v in g P e o P le ’s
liv e lih o o d a n d b u ild in g a h a rm o n io u s so c ie ty . B a s e d o n th e a n a ly sis o f
th e sta tU s o f P u b lic se rv ie e s a n d re q u ire m