奥美广告提案技巧.ppt

O & MRef: TN/PRESENT/PRESKILL/rc1提案技巧Presentation Skill提案技巧Presentation SkillJean Lin September 1998O & MRef: TN/PRESENT/PRESKILL/rc2If an idea isn’t boughtWe have all wasted our time如果点子没卖掉我们全都白忙一场O & MRef: TN/PRESENT/PRESKILL/rc3三天中,我们会练****到What we will cover in three days三天中,我们会练****到What we will cover in three days个人提案技巧IndividualPresentationSkill个人提案技巧个人提案技巧IndividualIndividualPresentationPresentationSkillSkill第一天下午第一天下午如何提案How toPresent<一个有趣的tape>如何提案如何提案How toHow toPresentPresent<<一个有趣的一个有趣的tape>tape>第二天下午第二天下午团队提案技巧TeamPresentationSkill团队提案技巧团队提案技巧TeamTeamPresentationPresentationSkillSkill第三天下午第三天下午O & MRef: TN/PRESENT/PRESKILL/rc4影响沟通效果的因素影响沟通效果的因素WHOWHO谁来提谁来提“Best presenterpresents”““Best Best presenterpresenterpresentspresents””WHATWHAT内容说什麽内容说什麽组织转折逻辑组织组织转折转折逻辑逻辑HOWHOW怎麽提怎麽提手势语调声音眼神亲和互动手势手势语调语调声音声音眼神眼神亲和亲和互动互动O & MRef: TN/PRESENT/PRESKILL/rc5You can never bore someoneinto buying your idea别人若对你感到厌烦绝对不会买下你的点子O & MRef: TN/PRESENT/PRESKILL/rc6成功贩卖的4大元素Four ponents of Selling成功贩卖的4大元素Four ponents of , 和 What .***、勇敢、和创意O & MRef: TN/PRESENT/PRESKILL/rc7发展你的风格Developing Your Own Style发展你的风格Developing Your Own Stylen没有所谓"奥美标准贩卖法"n各人自有风格,模仿不是辨法n诀窍在於去观察别人成功的要素,转换成自己的方法和风格O & MRef: TN/PRESENT/PRESKILL/rc8Now Let’s Start O & MRef: TN/PRESENT/PRESKILL/rc9个人提案五到个人提案五到O & MRef: TN/PRESENT/PRESKILL/rc10眼到(Eye Contact)眼到(Eye Contact),尽量照顾到每一个人,尤其是两侧角落的人。%以上的注视应放在主要决定者,然後第二顺位给决定之影响者。