南宫市佳吉快运的营销策划本科毕业论文.doc

南宫市佳吉快运的营销策划本科毕业论文摘要南宫市佳吉快运的营销策划摘要市场经济形式下,企业之间的竞争变得愈加激烈,企业想要获得更高的经济效益,降低自身成本是前提条件。对生产企业而言,降低物流成本是提高经济效益的重要手段,物流外包使生产企业解放了生产力,提高了生产效率,第三方物流业应运而生,第三方物流企业为生产企业提供专业的物流服务,带动了生产企业的发展。本文以佳吉快运为例,就南宫市佳吉快运在营业期间遇到的问题展开讨论,通过分析当地商业基础确定企业的选址,并对企业客户进行分类,针对大客户制定个性化服务,同时通过加强企业内部管理,完善企业制度等一系列措施促进南宫市佳吉快运的发展。关键词:营销策划;营销策略;SWOT分析;内控;EXABSTRACTInthemarketeconomy,ingmoreandmorefierce,iftheenterpriseswanttoclaimhigherprofits,,reducinglogisticscostisanimportantmeanstoimprovetheireconomy,logisticsoutsourcingmakesthemanufacturesemancipatetheproductiveforces,andimprovetheirproductionefficiency,andso,thethirdpartylogisticsisbornattherightmoment,thethirdpartylogisticsenterprisesprovidethemanufactureswithprofessionallogisticsservices,andtheypromotethemanufactures',talksabouttheproblemsduringabusinessday,determinestheenterprise'slocationthroughanalysingthebusinessfundamentals,ustomers,waht'smore,'systemKeywords:marketingplanning;marketingstrategy;SWOTAnalysis;internalcontrol;........................................................IABSTRACT....................................................II1绪论........................................................................................................................................................................................12理论介绍..........................................................................................................................................................................................“4P+4C”营销战略......................................:抓住市场动向,掌握顾客需求,开发新产品(Consumer+Product)....................................:降低企业成本,产品价格达到顾客满意(Cost+Price)....................................................................................53企业现状及影响选址因素............................