多模态电视公益广告的互动意义研究.pdf

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硕士学位论文
M. D. Thesis

 
 
 
Multimodal Discourse Analysis of the Interactive Meaning in TV
Public Service Advertisements

多模态电视公益广告的互动意义研究

 
 
 

Zhang Yanling
张艳玲
Contents
独创性声明..................................................................................................................................................... i
Abstract ........................................................................................................................................................... ii
摘要........................................................................................................................................................... iii
List of Abbreviations ...................................................................................................................................... v
Chapter One Introduction ............................................................................................................................... 1
Research Background ....................................................................................................................... 1
Research Purpose and Significance .................................................................................................. 2
of the Thesis ................................................................................................................ 3
Chapter Two Literature Review ...................................................................................................................... 5
Multimodal Discourse Analysis ........................................................................................................ 5