“mercialsociety。Withtheeconomicglobalization,“ReformandOpening-uptotheoutsideworld”.aswellasChinaenteringWTO,moreandmoreChineseproductsareexportedtoEnglish-,—,:,,butalsotheculture,TherearemanydifferencesbetweenChineseadvertisingandEnglishadvertisingatlinguisticandculturallevels,IntheconrseofChinese—Englishadvertisingtranslation,thelinguisticandculturefeaturesofEnglishadvertisinghavetobeobservedcarefullyinordertocatertotheEnglishreadership’
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