Information Science Reference - Premier Reference Source Information Communication Technologies And Globalization Of Retailing Applications (Igi Global 2009).pdf

Information
Communication
Technologies and
Globalization of Retailing
Applications
Rajagopal
Monterrey Institute of Technology and Higher Education, ITESM,
Mexico
Information Science reference
Hershey • New York
Director of Editorial Content: Kristin Klinger
Senior Managing Editor: Jamie Snavely
Managing Editor: Jeff Ash
Assistant Managing Editor: Carole Coulson
Typesetter: Carole Coulson
Cover Design: Lisa Tosheff
Printed at: Yurchak Printing Inc.
Published in the United States of America by
Information Science Reference (an imprint of IGI Global)
701 E. Chocolate Avenue, Suite 200
Hershey PA 17033
Tel: 717-533-8845
Fax: 717-533-8661
E-mail: ******@igi-
Web site: .com/reference
and in the United Kingdom by
Information Science Reference (an imprint of IGI Global)
3 Henrietta Street
Covent Garden
London WC2E 8LU
Tel: 44 20 7240 0856
Fax: 44 20 7379 0609
Web site:
Copyright © 2009 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored
or distributed in any form or by any means, electronic or mechanical, including photocopying, without written
permission from the publisher.
Product pany names used in this set are for purposes only. Inclusion of the names of
the products panies does not indicate a claim of ownership by IGI Global of the trademark or registered
trademark.
Library of Congress Cataloging-in-Publication Data
munication technologies and globalization of retailing applications / Rajagopal, editor.
p. cm.
Includes bibliographical references and index.
Summary: “This book critically examines the synergy of technology use and conventional wisdom in retailing
and explores contemporary changes determining higher customer value,”--Provided by publisher. ISBN 978-
1-60566-248-0 (hardcover) -- ISBN 978-1-60566-249-7 (ebook) 1. Retail trade. 2. Information technology. 3.
Marketing. I. Rajagopal, 1957- 2009
’7--dc22
20080437