城市土地经营中地方政府责任研究.pdf

排面陈列
-化妆品&个人护理用品
Consumer Goods Implementation Guideline (Personal Care)
快速消费品处排面陈列指导原则
(个人护理用品部门)
2
OBJECTIVE:
目的:The implementation of the 12 dept must be respected according to the direction.
12部门的排面陈列须遵守指导原则
HOW?:
方式?:
- Apply to all your department the families sequences.
适用于部门中所定义的系列分类
- Optimize your linear repartition to promote your sales & profits.
优化排面,以推动销售量和利润
Soap
Soap
Soap
Soap
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configuration of the group family

customer flow 消费者流向
family allocation 中分类分配
average linear meter 平均地面线
configuration of the family

customer flow 消费者流向
subfamily allocation 小分类分配
average linear meter 平均地面线
of subfamily

Seasonality of the subfamily 小分类的季节性
Min. & Max. linear requirement 最小和最大地面线要求
Assets(name, type, qty…) 资产(名字,型号,数量)
平面图 by element 货架平面图
rules & Photo
4。陈列原则和照片
Display rules 陈列原则
1st priority
2nd priority
3rd priority
…...
The description of the implementation rules and remarks of the photos are correspondingly by color
排面原则描述的颜色和照片注释的颜色是相对应的
How to read the Book ???怎样阅读本书
4
第一优先
第二优先
第三优先
*1200
*1201
*1210
*1211
*1212
*1213
*1214
*1215
*1220
*1221
*1222
*1223
Shampoo & Conditioner洗发护发用品
Make up 化妆用品
Beauty Accessory 饰品
Toilet Product 浴洗用品
Hair Dressing 整发用品
Oral Hygiene 口腔清洁用品
Shaving 剃须用品
Care Product 保养品
Toilet Paper 卫生纸
Facial Tissue 面纸
Diaper 尿片
Feminine Hygiene 卫生棉
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Index 索引
Family Code
中分类码
Family Name
中分类名称
Page
页码
120- BEAUTY美容品
1200 - Make-up 化妆品
1201 - Beauty Accessory 饰品
6
1200 Make-up
化妆品
Average Linear:12 elements
平均每排:12个货架
-The Cosmetic Concept is implemented by Brand Name.
化妆品根据品牌陈列.
Due to the place allocated to the cosmetic concept the 3 essentials brands are: L ’oreal,Maybelline,Avon.
其中三个重要品牌为:欧莱雅,美宝莲,雅芳.
Consumers Flow
消费者流向
L ’Oreal
Maybelline
Avon



Others1
Others2
2m
2m