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沃尔玛成功案例.ppt

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essfulstrategyofwal-martGroupnineHuangguilinCaoXingWanZhongyanDaiYongBackgroundWal-martretailbytheUnitedStatesofSamWalton,,wal-etheworld'slargestprivateemployerandretailer,,thewal-martin27countriesaroundtheworldopenedmorethan10000stores,underthe69brand,globalemployeesmorethan220people,everyweektowal-(onFebruary1,,2011salesof$419billion,%,wal-martandwal-umulativetotal$319million,,wal-marton"fortune"theworldagaintop500,andinthemagazine"in2010themostadmiredenterprise"-martenteredinChinain1996,shenzhenopenedthefirstwal-martshoppingplazaandSam'-martandbrands,includingshoppingplaza,sam-memberstore,munityshopandsoon,byMarch1,2012,hasbeeninthenational21provinces,fourmunicipalitiesdirectlyunderthecentralgovernmentofthe140citiesopened370stores,-martinChina'sbusinessalwaysadheretothelocalpurchasing,atpresent,wal-martChinaandnearly2supplierestablishedcooperativerelations,salesofproductsindomesticproduct,morethan95%;Atthesametime,wal-martChinapaysgreatattentiontothetalentedpersonlocalization,encouragediversifying,-%ofthestafffromChinaitself,generalmanagerofthelocalmalltalentas100%,accountingformorethan60%ofwomenemployeesthan,managementteamabout40%"wal-martChinawomen'mittee"-MARTspecialthingsTheleadersofWal-martdaretohaveariskandusenewtechnologyThemanagersmakeatruestrategyandadvancedmanageskillTheyhavegoodfirmcultureIn1960S,SAMsetsupfirstdiscountstoreIn1980S,SAMsetsupaclubtosavethegoodsIn1

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