Powerpoint - Recommender Systems – Introduction and Handbook(PPTX-144).pptx

Tutorial:menderSystemsInternationalJointConferenceonArtificialIntelligenceBeijing,August4,2013DietmarJannachTUDortmundGerhardFriedrichAlpen-menderSystemsApplicationareasIntheSocialWebEvenmore…putationaladvertising"AboutthespeakersGerhardFriedrichProfessoratUniversityKlagenfurt,AustriaDietmarJannachProfessoratTUDortmund,mendersystemsimplementation&mendersystemsfor?IntroductionHowdotheywork(PartI)?ess?EvaluationtechniquesHowdotheywork(PartII)?Content-basedFilteringKnowledge-menderSystems?ValueforthecustomerFindthingsthatareinterestingNarrowdownthesetofchoicesHelpmeexplorethespaceofoptionsDiscovernewthingsEntertainment…ValuefortheproviderAdditionalandprobablyuniquepersonalizedserviceforthecustomerIncreasetrustandcustomerloyaltyIncreasesales,clicktroughrates,,persuasionObtainmoreknowledgeaboutcustomers…Real-mendationlists(30<X<flix(DVDrentalandmoviestreaming)mendationlists(30<X<70)mendationofgroups,mendationatlast.(plus37%CTR)AcademiaAfewstudiesexistthatshowtheeffectincreasedsales,changesinsalesbehavior