Graphic Design Usa - Feature - Corporate Identity - 15 Trends Taking Shape In Logo Design.pdf

Corel Painter 8
1 droplets
Two or more droplets caught in the act of
merging, usually symbolic of convergence or
union: The Cingular logo is a wonderful
example. The effect can also be used to express
a technical or scientific association. Sometimes
these shapes are flat, but other designs have 1. 2.
highlights or shadows that give the impression
of dimension.
1. design firm: proart graphics/gabriel kalach client: g2
team sales 3.
2. design firm: grapefruit design client: grapefruit design
3. design firm: propaganda client: interactive media
solutions
2 refinement
Over the past few years, there has been a return
to simplicity in major corporate logos, alá
Chermayeff & Geismar, which has never really
strayed from this post. There are many more
marks based in geometries, mixed with the
simple twist of visual phrase. Possible reasons
abound: Is this an homage to the 1970s and the
days of classic logo design? A greater reliance 1. 2.
on puter's natural geometric tendencies?
Or is it possible that there are fewer and fewer
designers out there with the hand skills necessary
to craft more illustrative marks?
1. design firm: liska + munication design
client: the wexan group, ltd. 3.
2. design firm: chermayeff & geismar inc. client:
multicanal
3. design firm: prejean loblue client: 1st bank
3 pop
In the ongoing "Blast from the Past" tour, in
which we