408 麦肯锡-三星战略TO西门子.ppt

petitorAnalysis:SiemensSAMSUNGELECTRONICSCHINA(hina)August20,2001学知网(t),专注于提供优质的管理培训课程与服务ThisreportissolelyfortheuseofclientpersonnelNopartofitmaybecirculated,quoted,panyduringanoralpresentation;pleterecordofthediscussion百噎砾鞠妇苟奔抨汾躁频随咳墩厨豹符郡验躯恕滇箩奖御魄咐龟袁威享篮408麦肯锡-三星战略TO西门子408麦肯锡-PETITORANALYSISFRAMEWORK1BackgroundinformationLocationRegisteredcapitalManagementteamEquitystructureStartingyearNumberofanizationandownership6FinancialperformanceFocusonMarketing,advertisingandpromotionDistribution(channelanizationstructureOwnershipstructureSalesProfit2Strategy3Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersValuepropositionGeographicfocusPricing画抱孕涨冰凑场汇除虱沮域唾村柏否邱坷珊耗爱亢膏缩绚造导脏贡浇看渴408麦肯锡-三星战略TO西门子408麦肯锡-三星战略TO西门子2KEYISSUESTOPROBE-SIEMENSStrategyProduct/anization&munication?HowareSiemens’petitors’?WhatwillbeSiemens’sfutureproductsandwhichsegmentsofthemarketwillittargetat?InwhichsegmentofthemarketisSiemensstrongorweak?essfactorsforSiemenstopickupmarketsharequicklysince1999?HowdoesSiemens’petitors’?HowcapableisSiemensinR&D,manufacturing,salesandmarketing?Withabroadproductportfolio,anizeitself?HowdoesSiemensperformandisitsperformanceexpectedtoimprovefurther?糊伙藤消茧悉肛冠瞩芯苏双署纳夺腔露柬烦打射痈验霉损呀裳赔急恶沉羡408麦肯锡-三星战略TO西门子408麦肯锡-三星战略TO西门子3BACKGROUNDINFORMATION1BackgroundinformationLocationRegisteredcapitalManagementteamEquitystructureStartingyearNumberofanizationandownership6FinancialperformanceFocusonMarketing,advertisingandpromotionDistribution(channelanizationstructureOwnershipstructureSalesProfit2Strategy3Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersValuepropositionGeographicfocusPricing胃锥腮察探吹冠搔缘育誓探咒惩整阻矽柠颂货撰仇多螺偶堪计闻培霍邑溢408麦肯锡-三星战略TO西门子408麦肯锡-三星战略TO西门子4CHINAHASDEVELOPEDINTOAMAJORPILLARFORSIEMENSBUSINESSINASIAPACIFICLocationBasedatGermany50+JVs,28officesinChinaShanghaiisthelargestSiemenslocationoutsideGermanyInvestmentInvestedUSD044billioninChinaBusinessAllbusinesssectorsofSiemensincludinginformationmunic