家电下乡政策对农村消费的影响的分析研究.pdf

l咖嗍吣删眦删嗍眦眦肌 Y2446092 摘要为应对2008年国际金融危机,拉动内需,加速国内家电企业的发展和促进新农村建设,商务部、财政部于2008年联合在全国范围内实施了家电下乡政策。家电下乡政策就是国家对农民购买纳入补贴范围的家电产品给予一定比例(13%)的财政补贴,以激活农民购买能力,扩大农村消费,促进内需和外需协调发展。通过三省一市试点、14省推广、全国推广再到扩大补贴产品范围几个阶段,目前,这一政策己按期结束,政策实施取得了预期的效果。本文首先介绍了家电下乡政策出台的背景,然后从公共政策执行的概念出发,阐述了公共政策执行过程中主体因素、对象因素和环境因素对公共政策执行效果的作用与影响,再结合家电下乡政策在全国范围内和安徽省范围内的实施情况,分析研究了家电下乡政策对农村消费,农民生活水平的改善以及拉动国内消费需求的影响,并根据研究结果提出“后家电下乡”时代启动农村消费市场的相关政策建议。研究表明,家电下乡政策在一定时期、一定范围内对启动农村消费市场、改善农民生活水平起到了积极的推动作用,但从长期分析,家电下乡政策本身对启动农村消费市场的作用不是太明显。这不但与家电下乡政策执行过程中的偏差有关,也与农民的文化、观念、经济收入水平、农村的自然环境、农民的消息传播方式和渠道等多方面因素有关。本文作者认为,后家电下乡时代启动农村消费市场必须通过完善现有政策和寻找替代政策相结合的方式来进行。关键词:金融危机,家电下乡,农村消费,政策模型 Abstract Inresponse totheinternational financialcrisisin2008,stimulating domestic demand, accelerating thedevelopment ofthedomestic household appliance industry andpromoting the new ruralconstruction,the policy ofSending Home appliances totheCountryside was carried outby theministry merce andministry offinance。The policy isgiven tothe household appliance subsidies,the number iS 3。0%,tilepurpose iS toactivatethe purchasing power offarmers。Through thethreestage ofthreeprovinces and one city、 promote tothe 4province、promote tothewhole nation topromote,the policy implementation hasachieved thedesired results. At analyzes theintemational and domestic background ofhome appliances tothecountryside policies,then starting from theconcept ofpublic policy execution,respectively expounds the function and influence of public policy implementation effectinthe process of public policy implementation on the main factors,obi ectfactorsand environmental bined again withthepresent situation ofimplementation ofhousehold appliances tothecountryside policy inswitching on the ruralconsumption market,improving farmers’living standards,boost domestic consumer demand across thecountry andinAnhui province thesefouryears,analysis andstudy the effectand function ofthepolicy on switching on theruralconsumption market。And according totheresearch results,attempt to