the-design-of-things-e-how-ordinary-people-create-extraordinary-products.9780131860827.27798.pdf

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The Design of Things
e
How Ordinary People Create
Extraordinary Products
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In the face of accelerating turbulence and change, business leaders and policy
makers need new ways of thinking to sustain performance and growth.
Wharton School Publishing offers a trusted source for stimulating ideas from
thought leaders who provide new mental models to address changes in
strategy, management, and finance. We seek out authors from diverse
disciplines with a profound understanding of change and its implications. We
offer books and tools that help executives respond to the challenge of change.
Every book and management tool we publish meets quality standards set by
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To find out more about our books and management tools, visit us at
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The Design of Things
e
How Ordinary People Create
Extraordinary Products
Craig M. Vogel
Jonathan Cagan
Peter Boatwright
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Library of Congress Catalog Number: 2005920661
Publisher: Tim Moore
Executive Editor: Jim Boyd
Editorial Assistant: Kate E. Stephenson
Development Editor: Russ Hall
Marketing Manager: Martin Litkowski
International Marketing Manager: Tim Galligan
Cover Designer: Alan Clements
Managing Editor: Gina Kanouse
Project Editor: Rose Sweazy
Copy Editor: Keith Cline
Indexer: Larry Sweazy
positor: