2-管理研究方法-文献综述.pdf

提问:话题1 学术研究概述? 逻辑性? ? 研究主要类型? ? 好的研究话题? ? 研究的支撑体系? ? 优秀研究成果的评价? ? 主要研究方法? ? 归纳与演绎? 论文选读: Guidelines for Conducting Research and Publishing in Marketing ?国际高等级杂志第一轮退稿率? ?退稿的主要原因? ?开展学术性研究的12条建议? ?学术性论文的贡献? ?论文结构和写作要求? ?论文写作质量? ?学术论文写作的关键? 话题2:文献综述 Literature Review 学****内容? 文献综述的作用? 精品文献? 文献综述的常用方法? 文献综述工作过程? 从文献综述到原创? 文献综述– “综”是搜集充分的文献资料,然后进行综合分析、归纳整理,使材料更精练明确、更有逻辑层次; – “述”是对综合整理后的文献进行比较专门的、全面的、深入的、系统的论述。– 文献综述( Literature Review ) – 背景描述( Background Description ) 一、文献综述的作用? 文献综述的作用– 熟悉文献查找方法,重要期刊、数据库、期刊网; – 提高归纳、分析、综合能力,把握学科全貌和脉络; – 引导新的研究话题、研究设计、方法和路径等。 The Role of Literature Review The Role of Literature Review ? To demonstrate skills in literature searching ? To mand of the subject area and understanding of the problem ? To justify the research topic , design, and methodology Purposes of Literature Review Purposes of Literature Review - Distinguish what has been done from what needs to be done - Identify relationships between ideas and practice - Establish the context of the topic or problem (来龙去脉) - Synthesize and gain a new perspective - Rationalize the significance of the problem - Enhance and acquire the subject vocabulary - Understand the structure of the subject - Discover important variables relevant to the topic - Identify the main research methods and techniques used - Place the research in a historical context and show familiarity with state-of-the-art developments Questions to Ask During Literature Review Questions to Ask During Literature Review - What are the fundamental grounds for the discipline? - What are the key theories, concepts and ideas?- What are the main questions/problems addressed so far?- What are the origins and definitions of the topic? - What are the key sources? - What are the major issues and debates about the topic? - What are the author(s)’ standpoints? - How is the research conducted? - How is the research knowledge anized? - How has the research contributed to the field? ? 文献关注点?现有的研究成果?文献的主要理