众包工作之未来（英文）.pdf

The Future of Crowd Work

Aniket Kittur1, Jeffrey V. Nickerson2, Michael S. Bernstein3,
Elizabeth M. Gerber4, Aaron Shaw4, John Zimmerman1, Matthew Lease5, and John J. Horton6

1Carnegie Mellon University, 2Stevens Institute of Technology, 3Stanford University,
4Northwestern University, 5University of Texas at Austin, 6oDesk
{nkittur, johnz}***@, ******@, ******@, {egerber,
aaronshaw}***@, ******@, john_******@


ABSTRACT to a range of workers and focused support for various task.
Paid crowd work offers remarkable opportunities for For example, anyone with access to the Internet can
improving productivity, social mobility, and the global perform micro-tasks on the order of seconds using
economy by engaging a geographically distributed platforms such as Amazon’s Mechanical Turk, while more
workforce to complete complex tasks on demand and at skilled workers can complete multi-hour tasks on
scale. But it is also possible that crowd work will fail to professional online marketplaces such as oDesk or work for
achieve its potential, focusing on assembly-line piecework. months to solve R&D challenges on open innovation
Can we foresee a future crowd workplace in which we platforms (. Innocentive). Incentives and work structures
would want our children to participate? This paper frames also vary tremendously, ranging from crowdsourcing
the major challenges that stand in the way of t