企业社会责任的履行对企业竞争力的影响.docx

企业社会责任的履行对企业竞争力的影响
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日期：2016年3月
摘要：随着经济的发展与社会的进步，经济全球化与企业管理国际化愈演愈烈，企业之间的竞争不再局限其所生产的产品和服务的质量，消费者对企业的要求不再局限于产品质量的优劣与服务的好坏，政府对企业的要求也不再局限于税收与利润，面对着资源短缺与环境污染日趋严重的现实压力，企业利益相关者对企业的要求已晋级到社会责任阶段，要求产品绿色、用工人性化、排放无污染、服务公众、造福人类等等。本文首先介绍了企业社会责任和企业竞争力的相关理论，接着分析企业社会责任对企业竞争力的影响，然后说明了我国企业履行社会责任及企业竞争力现状和出现的问题，最后提出解决方案。
关键词：社会责任；企业竞争力；影响
Abstract: with the development of economy and the progress of the society, economic globalization and the intensified enterprise management internationalization, the competition between enterprises is no longer limited by the quality of products and services, consumer demand for the enterprise is no longer confined to the stand or fall of the pros and cons of the quality of the products and services, the government's requirements of enterprises is no longer limited to the revenue and profit, facing the shortage of resources and environmental pollution increasingly serious reality pressure, the enterprise has advanced to the requirement of enterprise stakeholders to the stage of social responsibility, for green products, labor humanization, emit no pollution, serve the public, the benefit of human, and so on. This article first introduces the relevant theories of corporate social responsibility and enterprise competitiveness, and then analyze the impact of corporate social responsibility to the enterprise competitiveness, and then illustrates China's enterprises to perform social responsibility and corporate competitiveness present situation and problems, finally puts forward the solution.
Key words: social responsibility; Enterprise competitiveness; impact
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