Chapter 1 Brief Introduction to English Rhetoric(1).ppt

Brief Introduction to English Rhetoric
Definitions:
Communicative and Aesthetic Rhetoric.
Two Wide-spread Views
Rhetoric and other sciences.
General Requirement of Rhetoric
What should we learn in English Rhetoric?
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Brief Introduction to English Rhetoric
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Rhetoric.
Definitions:
(1) the art of speaking or writing effectively (Harold B. Allen)
(2) What rhetoric concerns is how to make an effective choice between synonymous expressions
(3)Rhetoric is a kind of art which deals with how to manipulate language effectively.( and E. P. Warren)
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(4) Rhetoric should study the misunderstanding in munication and find a solution to it.
.(5)Rhetoric aims at the study of how some people persuade the others to make free choice.
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(6)Rhetoric studies how to promote cooperation by means of linguistic symbols amongst those people who can respond to symbols innately.
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Factors munication:
Linguistic factors
Non-linguistic factors
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Linguistic factors
Rules concerning the language itself such as grammar.
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(1)The speaker’s or the writer’s mood,age,position,occupation and
education etc.
(2)The audience’s good,age,position,
occupation and education etc.
Appropriateness and accuracy
Example
Non-linguistic factors
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“Friends,” said to the others,“ we are here to witness the union of two lives in us listen to the words they have chosen to read on this sacred occasion.”
-----Erich Segal’s Love Story
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The point of rhetoric
the point is how to control the readers or audience’s response, including the effect of the linguistic signs in municative activities, effective power on linguistic signs munication and persuasive skills to win audience;
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