2021年户外广告报告.pptx

Consumer Insights and Intent – Q2
Summer Travel
April 27, 2021
2
OAAA: CONSUMER BEHAVIOR
Methodology
Dates
April 16th to 19th, 2021
Survey Length
11 minutes
Method
Online
Audience 1,000 General Public
Data is weighted to reflect the . general public across age, gender, race/ethnicity, region, income, household size, and employment.
Harris Insights & Analytics LLC, A Stagwell Company © 2021
3
BASE: GENERAL PUBLIC (1000)
Q1. How safe do you feel traveling by the following means of transportation right now?
OAAA Q2 CONSUMER TRENDS FOR OOH
The Car Is Still Viewed as Safest Mode of Transportation
But Americans Are Increasingly Comfortable Traveling by Plane, Train, Taxi/Ride Share, Subway Compared to last Spring
90%
44%
37%
39%
36%
40%
29%
95%
61%
59%
56%
51%
50%
38%
Personal cars
Bike shares
Commercial flights
Trains
Taxi
Rider share
Subway
How safe do you feel traveling by the following means of transportation right now?
% Very/Somewhat Safe
May 2020 April 2021
68% Urban 1M+
66% Gen Z & Millennial
69% Millennial
44% Gen Z
46% Urban 1M+
46% Millennial
Harris Insights & Analytics LLC, A Stagwell Company © 2021
4
BASE: PLANS TO TRAVEL (N=854)
OAAA Q2 CONSUMER TRENDS FOR OOH
But Vaccine Rollout Is Boosting Comfort to Fly
No more or less comfortable,
36%
Much more comfortable, 23%
Somewhat more comfortable,
41%
64%
More Comfortable
77%
Q7. Now that the COVID-19 vaccine is being administered to the general public, how comfortable do you feel flying on a plane relative to earlier in the pandemic?
Harris Insights & Analytics LLC, A Stagwell Company © 2021
70%
61%
54%
80%
54%
64%
44%
65%
62%
Gen Z Millennial
Gen X Boomer+
Urban 1M+ Urban <1M Suburban
Rural
Male Female
Now that the COVID-19 vaccine is being administered to the general public, how comfortable do you feel flying on a plane relativ